There’s a saying in the Gulf: Our skin is thick and our meat is bitter. It’s not a complaint. It’s a promise. We don't make easy prey.

Aidan Fredericks
Some things about living in the Gulf don't translate easily to others. 'Thick skin, bitter meat' is one of them. When I heard that recently, it captured a feeling you have to live here to understand.
This collection gives that sentiment an identity — bold, graphic, rooted in the spirit of Cassandre, meant for the moment.
A Bedouin proverb and a vintage aesthetic, designed for a region that's writing its future. If you know... you know.
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